Return to WOW/EM homepageI am responsible for developing innovative strategies to market and sell Sunhawk's music software products. I develop detailed marketing plans using standard tools such as direct mail, advertising, public relations, packaging, sales promotion and distribution programs. Time management and attention to detail are essential skills for this position. I make presentations to potential buyers, write corporate brochures and press releases and design product packaging and advertising. I manage the business from product development to final consumer purchase.
My background includes more than 13 years of advertising and marketing communications experience for clients such as Mars Inc., Uncle Ben's Rice, Valvoline Motor Oil, Navistar International (trucks), Fuji (audio and videotape products), Microsoft, Digital Equipment and Warner-Lambert (Trident, Chiclets and other confectionery products). I have a degree in Psychology (ideal for assessing clients and potential customers) and am certified in both advertising and public relations.
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Copyright September 1996,
updated February 2004.
Kristine H. Burns,
Florida International University
Questions? Contact me.